Flight Centre.

Komosion has been a long-term partner of the FCTG business since 2013 and has guided and aided large strategic shifts within our network for our...

Global CMO, Flight Centre Travel Group

OurApproach.

Understand and direct the required work in the context of customer-centric, omnichannel booking pathways, including regional functionality for product, pricing & promotion;
Harness and corral internal resources, shape a new global site structure and re-engineer business workflow processes and approvals;
Prioritise site speed and continued search discovery;

Reinvigorating existing information architecture, taxonomies and UI.
Campaign pages lacked a cohesive engagement strategy, compelling brand articulation and presence.
Existing Pages were not sufficiently optimised for mobile form factors or conversion funnels.
Content, style, brand and execution standards were not fully aligned with the businesses desire to shift to youth focused markets.
Information presentation was not considered systematically with little consideration for how information could exist seamlessly across a number of varied touch points, distribution channels and device sizes.

System led approach for campaign page construction based on modular scalable UI components and architecture
Definition of a new, digitally focused brand articulation for FC. One which was more commensurate with the businesses new target demographic and service focused realignment
A mobile first strategy, optimising content and conversion pathways for multiple form factors