David Jones.
User research and experience design
Technical development and hosting
Technical development and hosting
John O’Neill
Komosion identified a $39.9m increased revenue opportunity for David Jones through recommended innovation, to reclaim its previous 15% share of the Bridal registry market.
Founder and Principal, Komosion
Our Approach.
We used a largely qualitative research process to uncover what bridal registry couples were missing from the David Jones experience, including:
- Mystery shopping in-store and online
- 1:1 interviews with staff, users and suppliers
- Hypothesis customer journey workshop with relevant David Jones staff
- Focus groups with members of target segments
- Detailed sales, website and category data analysis.
These primary research findings informed the David Jones Bridal Registry online redesign and marketing strategy.
- Modernised omnichannel and digital only gift registry experience
- David Jones regained its lost market share
- David Jones greatly increased their Customer Satisfaction
- Komosion identified there was a $39.9m increased revenue opportunity for David Jones if it could innovate and reclaim its previous 15% share of the Bridal registry market.